ARE YOU A NON-WRITER WRITER?
I am! I’ve learned that writing is like any skill.
You must practice and be patient.
Luckily for me, I happen to live with a professional copywriter. So I asked him, what advice would you give to someone wanting to hone their writing skills? Here’s what I learned:
1. Identify your audience
It’s helpful when your audience is one person.
When you write to a broad audience, it’s harder to connect to one person. Web-copy, emails, Facebook posts. All of it counts.
Copy is industry speak for written words used to promote your services.
This quote perfectly sums up why concise messaging is key:
“The best approach is to not try to write things that will go viral. No, the best approach is to write for just one person. Make an impact on just one person. Even better, make it so they can’t sleep that night unless they choose to make a difference for just one other person by sharing your message with them. The rest will take care of itself.”
Also, identify your purpose. What are you trying to say? Try to stick to one message, or you risk losing your audience.
2. Write fast, edit slow
Don’t worry about grammar, length, or quality.
Just write and write and write.
Then step away for a few hours before coming back to edit. Words need time. Some of my biggest writing mistakes are made from rushing through the writing process. Copy doesn’t like that.
3. Read your words out loud
Simple—but game changing. If you stumble over your words while reading them out loud, edit away! Your reader will thank you.
Even if you are a one woman show, have a friend read your piece. Don’t skip this step. The more eyes, the better.
Talking about copy is helpful too. It shifts your head space from pen and paper to verbal communication, so your copy is even tighter.
What about you? Do you have any copy ideas to share? I’d love to read them in the comments below. I’m talking to you, Grace!